Regions and rules

The markets content is checked for, and the 128 rules each check scores against.

India

Pass threshold 95 · 10 rules

India — sensitivities around Hindu religious iconography, dietary practices (beef/cow), and intercaste/inter-religious tensions.

  • highHindu deities on footwear, undergarments, or commercial productsImageVideoAudioText
  • highCow slaughter or beef as foodImageVideoAudioText
  • highDisrespectful depictions of religious figuresImageVideoAudioText
  • mediumShoes or feet pointed at religious icons or eldersImageVideoAudioText
  • highCaste-based slurs or stereotypingImageVideoAudioText
  • mediumPublic intimate displays of affectionImageVideoAudioText
  • lowToilet imagery near foodImageVideoAudioText
  • highAlcohol Promotion Safety CheckTextImageAudioVideo
  • mediumPubs and Nightlife Promotion Safety CheckVideoAudioText
  • mediumExplicit Dances and Suggestive Content Safety CheckVideo