amazon fresh
Where this kit came from. It can't be changed.
Used for links in blogs and ads.
amazon now
Preview
amazon now
The first colour is the primary. Designs use it most.
Primary · 15.9:1 on white
· 2.1:1 on white
· 1.6:1 on white
· 1.0:1 on white
Text contrast
How readable text is on each colour (WCAG).
A headline in Poppins
Body copy in Poppins, on the primary colour.
Shop nowHow the brand sounds. Blogs, ads and translations follow it.
Words that describe the look. Press Enter or comma to add.
How it reads
A paragraph in the body font, in this tone.
amazon now
Convenient, friendly, and practical. The messaging focuses on speed, savings, and accessibility for everyday grocery needs.
Drop a logo here
PNG or SVG. A transparent background works best.
Logos you add here stay until the page reloads. Keeping them needs the brand kit API.
Logo
The initial stands in until a logo is added.